Senior Marketing and Business Development Professional
An experienced marketing and business development professional, focused on achieving strategic goals and short- to medium-term objectives.
Senior HR & PR Professional
A seasoned HR and communications leader with extensive experience in FMCG and fintech, known for strategic HR initiatives.
Services
Strategic Planning
Brand Development
Market Research
Marketing campaigns
Marketing communications
Organizational Development
Employer Branding
People development
Trainings
Culture and engagement
Customer testimonials
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Kalina Petkova, PhD Marketing Communications Professional, Lecturer and Author in the Field of Media and Culture
I know Katina from Schneider Electric Bulgaria, where we were working closely together covering Bulgaria, Albania, Macedonia, and Kosovo. In my daily job as Marketing communication, she was involved in supporting the process of communication of all products she was responsible for. Except for her great understanding of the products and the purchase models, she demonstrated team spirit and profound marketing expertise. Her understanding of business processes and new segment development led to several successful campaigns. I have no doubt to recommend Katina as a highly competent professional and easy-to-work with colleagues.
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Stella Boncheva HR Business Partner at Schneider Electric
I know Katina from her experience with Schneider Electric as Offer Marketing Manager. Katina is an excellent professional, with profound expertise both in sales and marketing. I would add she possesses leadership skills and is truly committed to her job. I would readily recommend her.
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Dainela Yordanova Marketing Communications Specialist at Schrack Technik
I had the incredible fortune of working with one of these two inspiring women, who provide consulting services in marketing, PR, and human resources. Their expertise and professionalism in the corporate world are of the highest level, and both continue to successfully contribute to the growth of major companies. I had the pleasure of working under the leadership of one of them as my manager, and I can confidently say that her strategic vision and leadership made a tremendous difference in our work. She is an exceptional professional, combining deep knowledge with a passion for developing people and businesses.
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Elitsa Mollov Head of Incubation and Innovation department, Sofia Tech Park
My professional journey introduced me to Nikoleta Sveshtarska when she was leading the communications of a major international company. Together, we started developing projects from the concept stage, which evolved into highly successful initiatives that gained international recognition and even received global awards.
Around that time, I was also launching my own venture, which needed positioning, branding, and development. Naturally, I thought of Nikoleta, and she took on the challenging task of creating a strategy for a startup business in Northwestern Bulgaria. The boundless positivity and professionalism with which Nikoleta worked led to an outstanding result, helping me refine my strategy and promote my venture.
A heartfelt thank you to Nikoleta for her exceptional work, because thanks to her, you’ll be hearing more and more about “Riverside Treasury.”
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