Growth through Effective Marketing Strategy
A mid-sized B2B technology firm specializing in advanced manufacturing solutions, aimed to expand its market presence and boost revenues by effectively aligning its marketing strategy with growth objectives.
As a leader in their niche, the company’s focus was on serving industrial clients. Recognizing the need for a well-rounded and targeted marketing approach, they sought to achieve measurable growth through a structured marketing strategy.
Solutions we ThinkUp:
Marketing
Communucations
“I know Katina from her experience with Schneider Electric as Offer Marketing Manager. Katina is an excellent professional, with profound expertise both in sales and marketing. I would add she possesses leadership skills and is truly committed to her job. I would readily recommend her.“
Stella Boncheva
HR Business Partner at Schneider Electric
Strengthening Market Position through Marketing Communications
A supplier in the renewable energy sector, faced fierce competition from well-established brands and emerging players.
With a strong commitment to sustainability and innovation, the company was determined to stand out and strengthen its positioning in the market. Marketing communications were identified as a key element to highlight their unique value proposition and establish authority in the renewable energy space.
Solutions we ThinkUp:
Marketing
Communucations
PR
“I know Katina from Schneider Electric Bulgaria, where we worked closely together, covering Bulgaria, Albania, Macedonia, and Kosovo. In my daily job in Marketing Communication, she was involved in supporting the communication process of all products she was responsible for. Apart from her great understanding of the products and the purchase models, she demonstrated team spirit and profound marketing expertise. Her understanding of business processes and new segment development led to several successful campaigns. I recommend Katina as a highly competent professional and easy-to-work with colleagues.“
Kalina Petkova, PhD
Marketing Communications Professional, Lecturer and Author in the Field of Media and Culture
Enhancing Trainer Effectiveness in the Gaming Industry
A gaming company recognized a need to enhance the effectiveness of its internal training team, which is responsible for onboarding new hires and conducting ongoing training for current employees. Despite having dedicated trainers, the company observed areas for improvement in how trainers developed, conducted, and evaluated their sessions and in their confidence in leading several types of training.
Solutions we ThinkUp:
HR
“I had the incredible fortune of
working with one of these two inspiring women, who provide consulting services
in marketing, PR, and human resources. Their expertise and professionalism in
the corporate world are of the highest level, and both continue to successfully
contribute to the growth of major companies. I had the pleasure of working
under the leadership of one of them as my manager, and I can confidently say
that her strategic vision and leadership made a tremendous difference in our
work. She is an exceptional professional, combining deep knowledge with a passion
for developing people and businesses.”
Dainela Yordanova
Marketing Communications Specialist at Schrack Technik
Riverside Treasury: Prestigious Hub for Business, Culture, and Social Events
Riverside Treasury, a historic building in a small Bulgarian town, dates back to 1903 and once served as a bank. Its current owners set out to transform it into the most recognizable building in the city, creating a vibrant hub for business, entrepreneurship, and cultural activities.
Objective
The goal was to establish Riverside Treasury as a prestigious venue for business, cultural, and social events, enhance its reputation, and foster community engagement.
Solutions we ThinkUp:
HR
Communucations
PR
“My professional journey introduced me to Nikoleta Sveshtarska when she was leading the communications of a major international company. Together, we started developing projects from the concept stage, which evolved into highly successful initiatives that gained international recognition and even received global awards.
Around that time, I was also launching my venture, which needed positioning, branding, and development. Naturally, I thought of Nikoleta, and she took on the challenging task of creating a strategy for a startup business in Northwestern Bulgaria. The boundless positivity and professionalism with which Nikoleta worked led to an outstanding result, helping me refine my strategy and promote my venture.
A heartfelt thank you to Nikoleta for her exceptional work because, thanks to her, you’ll be hearing more and more about “Riverside Treasury.”
Elitsa Mollov
Head of Incubation and Innovation department, Sofia Tech Park
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