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Nikoleta
Sveshtarska

A seasoned HR and communications leader with over 17 years of experience in the fast-moving consumer goods (FMCG) and fintech industries, recognized for a strong track record in designing and implementing strategic HR initiatives.

Demonstrates expertise in establishing robust business processes, organizational design, and fostering a culture focused on engagement, growth, and talent development. Skilled in advancing employer branding efforts to attract and retain top talent, with a comprehensive understanding of corporate reputation management and the development of effective internal and external communication strategies.

Proven ability to build high-impact programs that align with business goals, enhance employee experience, and strengthen overall brand positioning.

LEAP program

Storytelling, Train the trainer, Coaching for performance

Sofia University “St. Kliment Ohridski”

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Katina
Alexandrova

An experienced marketing and business development professional, focused on achieving strategic goals and short- to medium-term objectives. With a strong background in international environments and multicultural teams, they bring expertise in developing effective sales and marketing strategies. Skilled in channel management, brand management, project management, and the execution of internal and external training programs.

With over 15 years of international experience in both B2B and B2C sectors, they excel in identifying key challenges, creating clear strategies, and building teams to drive operational excellence. Additionally, they specialize in crafting targeted marketing communications, developing integrated campaigns, and managing internal communications, databases, and events.

The Chartered Institute of Marketing, UK

Level 6: CIM Diploma in Professional & Digital Marketing

Technical University of Sofia

Major, Automatics and systems engineering